Here are some examples of logos we have designed or revamped for our clients. In some cases we helped with name selection and provided a full branding guide as well. Hover over or click on the logo to find out exactly what we did and why.
NS Quality Painting
Residential & Commercial Painters
Sophie wanted something clean and simple for their logo design and branding. So we went minimalist with just a paint roller to represent their service. The blue colors represent a business that is both professional and trustworthy.
LUXIMED
Mobile Medical Clinic
Two Nurse Practitioners decided they wanted to start their own business to bring quality patient care outside of the hospitals and directly to their clients. However, they didn't know where to start. We got them going by first helping them to select a name that would represent their brand and go after the right target audience. We designed a logo that would do the same. It had to be modern, clean, and look high-end.
The Dream Analyst
Layne Dalfen, Dream Interpreter
Layne had a logo of a little girl reaching for the stars and brand name of "Have a Great Dream". Neither the logo or the name properly represented what she did or the quality of the service she provides. So we rebranded her as "The Dream Analyst". We wanted to redefine her personal brand as THE go to person for any dream analysis. Since rebranding her she was picked up by Oprah Daily as a columnist and has seen much success.
GROUPE PREMIER QUEBEC
Financing for Auto Dealerships
Groupe Premier (1st in French) Quebec came to us with their own ideas for a clipart logo with a cartoon car under un umbrella. We obviously convinced them to leave that idea in the dust. Instead we came up with a logo that is clean and professional. The strong contrast between the red, black and white makes for a bold presence and is reminiscent of racing colours. The red 1 superimposed on the P reminds you that they are the premiere choice and also the Premier Groupe. The Q was used to a tire with a nice rim. The client loved their new logo so much they had us turn it into shirts, water bottles, decals and of course on their website which we designed.
STREET CATS RECORDS
Independent Record Label
Edgy, 70s, Psychedelic, Original, Music; were some of the words used to describe this independent record label. We knew that we had to create an image that would match that vibe. The logo is designed to invoke the idea of an alley cat on top of a wall at sunset listening to a record player. the “S” of Street forms the tail and the “C” of Cats forms the body of the cat. The “R” is flipped on its side to form the Record and the arm of the player. Unfortunately, due to partner disagreements the label is no longer around but we just loved the logo design so much we wanted to keep it alive if only in name.
CIRA
Cochlear Implant Recipients Association
As part of our mission to provide graphic and web design services to non-profit organizations we were happy to help CIRA's activism to lobby the Quebec provincial government to allow cochlear implant surgeries to be done in Montreal. We created a logo that mimics the shape of the cochlea in the inner ear and created them a website.
TASK FORCE
On Linguistic Policy
The logo is purple because blue and red together make purple. Blue traditionally representing the French speaking society, and red the English in Quebec. Purple is the most powerful visible wavelength out of all of the colors in the rainbow. Purple can symbolize many things, but to sum it up in a few words, purple represents strength, transformation and power. The symbol is easily identifiable as speech and equality. More specifically equality is encapsulated within our speech. The symbolism of the logo is easily understood in French or English or any language.
HODGEPODGE
Lunenburg Eatery
Mary is a talented chef in Lunenburg, Nova Scotia. When she decided to open a restaurant in addition to her catering business she had a lot of trouble deciding on a name. She told us about the different types of cuisine she liked to cook and the pantry she wanted to sell prepared meals. She had chosen several names but flip flopped because none of them quite fit and they were restrictive. We came up with a tasteful name to match her varied cuisines. Hodgepodge is defined as a mixture of different things. We used the two Os to create a pig and a pie representing the restaurants offerings from sweet to savoury.
JukeBox
Toy Store
TECSTYL
Fashion Brand
Originally the owner wanted a name that would have limited her to only the pandemic. We created a brand that could evolve with the client as they expand into other areas of fashion. We had to create a name that was unique and that would make sense in both French and English. Finally, we designed the logo to match with the new identity. It’s clean and the Y has an eyelet and thread to represent the handmade quality that this brand represents. *Due to personal reasons the owner has temporarily closed the business.
BLUE SCHOOLS NETWORK
Non-profit organization
Blue Schools engages students in learning projects that deepen ocean understanding, raise awareness about ocean issues, and involve local community initiatives that inspire action to restore and ensure a healthy ocean for current and future generations. We designed a responsive logo for them that will work in English and French and from a small icon to a large banner and everything in between. The logo is a water drop being held up and supported by two children's hands from diverse backgrounds.
SHAARE ZEDEK
Synagogue
This synagogue wanted to modernize their look while still maintaining their visual identity. We were able to accomplish this by using the same two Hebrew letters in a similar layout but with a more modern font. We removed a lot of the extra elements the previous logo had to make it cleaner and we chose a more vibrant colour scheme.
Why branding is important
Branding is important because it helps a company differentiate its products or services from competitors in the market. A strong brand can create a positive image and reputation for a company, and establish trust and loyalty among customers.
A logo is an important element of your business’s branding and visual identity. Here are some reasons why you might need a logo for your business:
Recognition: A logo helps your business stand out and become recognizable to your customers. A well-designed logo can be a visual representation of your brand and help customers remember your business.
Professionalism: A logo adds a professional touch to your business, making it look more credible and established. This can help you build trust with your customers.
Branding: A logo can be an important part of your overall branding strategy. It can help you establish a consistent look and feel for your business across all of your marketing materials.
Marketing: A logo can be used on all of your marketing materials, including your website, business cards, social media profiles, and advertising. It can help your business look more polished and professional, which can attract more customers.
Differentiation: A logo can help you differentiate your business from your competitors. By creating a unique and memorable logo, you can set your business apart and make it more memorable to your customers.
LOGO DESIGN
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Professionally designed logo
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Color and black & white versions
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Minimum 2 design options
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2 rounds of revisions
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Includes files for print and digital reproductions
BRANDING & IDENTITY
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Everything in the Logo Design Package plus:
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Name Research and Selection
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Domain Name Registration
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Branding style guide
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New business card layout (extra cost for printing)
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E-mail signature and 2 social media graphics
