A common pitfall when planning your online goals is budgeting for the initial costs but not the ongoing costs. Building a beautiful website is separate from maintaining and marketing that website. Purchasing a website is a lot like buying a car. You spend a lot of time researching
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Social media has become an essential part of our culture and it’s time to stop running from it. Platforms that we all know and love such as Facebook, Instagram, and TikTok can be used to better market your product or service. Social media is the future of the
Many people believe email newsletters are outdated, spam, and only clog up inboxes. With the majority of marketing being moved to online social platforms, people wrongly assume that digital newsletters are unnecessary and redundant. Since hashtags, stories, and live videos, some of the newest marketing techniques, cannot be
Have you ever heard the expression “your website is your best salesperson”? Well, it’s true! When someone types your company’s name into a search engine, the first thing that should pop up is your website. It needs to make a good impression and represent everything your brand stands
Bill 96 is already starting to impact online businesses both in Quebec and that service the province. Here are some of the key changes that will affect the way you or your company does business.
What is a Conversion Rate? Conversion rate refers to the percentage of website visitors who complete a desired action, such as making a purchase, filling out a contact form, or subscribing to a newsletter. It is an important metric that can indicate how effective your website is at
Why Should I hire a professional? Choosing an amazing logo designer is crucial for creating a strong brand identity for your business. Your business should hire a professional logo designer for several reasons (click to reveal): Creating a Strong Brand Identity Creating a strong brand identity A professional
In today’s digital age, having a website is essential for any small business. However, building a website can be a daunting task, especially if you’re not familiar with web design and development. Furthermore, if you are starting that business there are lots of pitfalls to consider. To help
Social media marketing is an important tool for companies these days, but it’s not a strategy. The real key to unlocking marketing success is knowing how to use social media as part of your overall online strategy. In this article you’ll learn about the basics of social media
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