Residential and Commercial Property Valuations in Nova Scotia
SQUARESPACE WEBSITE IMPROVEMENTS & SEO
THE RESULTS
The improvements have translated into substantial growth in both website traffic and organic search performance.
Website analytics show:
- 9,800+ visits, an increase of approximately 189% year over year
- 8,700 unique visitors, up approximately 195%
- 16,000 pageviews, up approximately 173%
- Google Search clicks increased from 393 to 493 when comparing the most recent three-month period with the same period the previous year
- Search click-through rate improved from 1.2% to 1.9%
- Average Google search position improved from 36.9 to 23.5
That last improvement is particularly significant. Moving from an average position of nearly 37 to approximately 23 means Kempton Appraisals is appearing much closer to the first page of Google across the searches for which it ranks.
Interestingly, total search impressions declined during the comparison period while clicks increased. That means the site generated more traffic from fewer impressions, alongside the substantial improvement in click-through rate — a good indication that its Google visibility is becoming more relevant and effective.
AN ONGOING PARTNERSHIP
The project demonstrates that an existing website doesn’t always need to be replaced to produce meaningful results. Strategic design improvements, better usability and focused SEO can significantly improve the performance of a website that’s already in place.
We’re continuing to work with Kempton Appraisals as their online presence grows.
KIND WORDS
“Craig took our company website to the next level. We told him what we wanted and he delivered above and beyond our expectations. Craig also offered great ideas and insights for us going forward. We look forward to continuing our business relationship with WBC Designs.”
2025 – Present
